Concepedia

Digital Audience Analysis

Digital Audience Analysis is a systematic method for examining audience characteristics, behaviors, and interactions within digital environments through computational and data-driven techniques, distinguishing it from traditional audience analysis by its reliance on digital trace data, online platforms, and algorithmic tools to infer audience preferences and engagement patterns.

16

Publications

414

Citations

36

Authors

17

Institutions

Publications per year

2017–2026

9

Parents

Publications

16

Watching, creating, and archiving

Abigail De Kosnik, Laurent El Ghaoui, Vera Cuntz-Leng et al. · Convergence The International Journal of Research into New Media Technologies · 2015 · 113 citations

, , +17

The dynamics and potentials of big data for audience research

Adrian Athique · Media Culture & Society · 2017 · 36 citations · Full text

, , +13

Peering into the Internet Abyss: Using Big Data Audience Analysis to Understand Online Comments

John Gallagher, Yinyin Chen, Kyle Wagner et al. · Technical Communication Quarterly · 2019 · 35 citations

, , +16

College Sports, Losing Seasons, and Image Repair Through Open Letters to Fans

Josh Compton, Jordan L. Compton, Jordan L. Compton · Communication & Sport · 2013 · 34 citations

, , +15

Internet Audience Measurement

Steve Coffey · Journal of Interactive Advertising · 2001 · 28 citations

, , +13

1–5 of 16

Authors

36

  1. CE
    Catherine E. Tucker

    Massachusetts Institute of Technology, United States

    1 publications · 17 citations

    1

    h-index

  2. CL
    Chris Lam

    University of North Texas, United States

    1 publications · 11 citations

    1

    h-index

  3. AG
    Ana González-Neira

    Universidade da Coruña, Spain

    1 publications · 14 citations

    1

    h-index

  4. NN
    Nico Neumann

    Northwestern University, United States

    1 publications · 17 citations

    1

    h-index

  5. AH
    Adam Hutz

    University of California, Berkeley, United States

    1 publications · 113 citations

    1

    h-index

1–5 of 36

Institutions

17

  1. University of Minnesota System

    Minneapolis, United States

    2 h-index

    2 publications

    55 citations

  2. Dartmouth College

    Hanover, United States

    1 h-index

    3 publications

    102 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    4 publications

    140 citations

  4. University of North Texas

    Denton, United States

    1 h-index

    1 publications

    11 citations

  5. Södertörn University

    Huddinge, Sweden

    1 h-index

    1 publications

    15 citations

  6. Massachusetts Institute of Technology

    Cambridge, United States

    1 h-index

    1 publications

    17 citations

  7. Ohio University

    Athens, United States

    1 h-index

    3 publications

    102 citations

  8. Arizona State University

    Tempe, United States

    1 h-index

    1 publications

    11 citations

1–8 of 17

Venues

  1. Media Culture & Society

    2 publications · 51 citations

    2

    h-index

  2. Technical Communication Quarterly

    TCQ · 2 publications · 55 citations

    2

    h-index

  3. El Profesional de la Informacion

    IWE · 1 publications · 14 citations

    1

    h-index

  4. Ghent University Academic Bibliography (Ghent University)

    Repository · 1 publications · 12 citations

    1

    h-index

  5. Communication & Sport

    C&S · 1 publications · 34 citations

    1

    h-index

1–5