John M.T. Balmer

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

John M.T. Balmer · European Journal of Marketing · 2001 · 1.1K citations

Business, Marketing, Marketing Management +13

Managing Corporate Image and Corporate Reputation

Edmund R. Gray, John M.T. Balmer · Long Range Planning · 1998 · 1.1K citations

Business, Marketing, Strategic Management +14

Corporate brands: what are they? What of them?

John M.T. Balmer, Edmund R. Gray · European Journal of Marketing · 2003 · 852 citations

Business, Strategic Management, Strategy +13

Corporate identity: the concept, its measurement and management

Cees B.M. Van Riel, John M.T. Balmer · European Journal of Marketing · 1997 · 784 citations · Full text

Management, Marketing, Organization Studies +9

Corporate marketing

John M.T. Balmer, Stephen A. Greyser · European Journal of Marketing · 2006 · 585 citations

Business, Marketing, Marketing Management +9