Concepedia

Bhimrao Ghodeswar

BG

Statistics

Publications

5

Citations

1.1K

H-Index

5

Active since

2008

Affiliations

Indian Institute of Management Mumbai(Current)

Bhimrao Ghodeswar is an author at Indian Institute of Management Mumbai specializing in marketing strategy, marketing management, and marketing.

Publications per year

2008–2015

5

Publications

5

Factors affecting consumers’ green product purchase decisions

Prashant Kumar, Bhimrao Ghodeswar · Marketing Intelligence & Planning · 2015 · 457 citations

Business, Marketing, Marketing Management +17

Building brand identity in competitive markets: a conceptual model

Bhimrao Ghodeswar · Journal of Product & Brand Management · 2008 · 451 citations

Business, Marketing, Marketing Management +17

Business process outsourcing: an approach to gain access to world‐class capabilities

Bhimrao Ghodeswar, Janardan Vaidyanathan · Business Process Management Journal · 2008 · 118 citations

Management, Strategic Management, Strategy +12

Green Marketing Mix

Prashant Kumar, Bhimrao Ghodeswar · International Journal of Asian Business and Information Management · 2015 · 23 citations

Business, Marketing, Marketing Management +12

A Study of Green Marketing Practices in Indian Companies

Bhimrao Ghodeswar, Prashant Kumar · International Journal of Applied Management Sciences and Engineering · 2014 · 18 citations

Management, Marketing, Marketing Management +14

1–5 of 5