Concepedia
Statistics
Publications
21
Citations
1.7K
H-Index
18
Active since
2014
Affiliations
Xavier School of Management(Current)
T A Pai Management Institute
Indian Institute of Management Mumbai
Deakin University
Rajiv Gandhi Institute of Petroleum Technology
Prashant Kumar is an author at Xavier School of Management specializing in marketing, marketing management, and business.
Publications per year
2014–2025
Factors affecting consumers’ green product purchase decisions
Prashant Kumar, Bhimrao Ghodeswar · Marketing Intelligence & Planning · 2015 · 457 citations
Business, Marketing, Marketing Management +17
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
Prashant Kumar, Michael Jay Polonsky, Yogesh K. Dwivedi et al. · European Journal of Marketing · 2021 · 151 citations · Full text
Business, Marketing, Marketing Management +14
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Anand Jhawar, Prashant Kumar, Sanjeev Varshney · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 144 citations
Social Sciences, Marketing, Marketing Management +16
State of green marketing research over 25 years (1990-2014)
Prashant Kumar · Marketing Intelligence & Planning · 2016 · 140 citations
Business, Marketing, Marketing Management +8
A systematic and critical review of green hydrogen economy in India
Sidhartha Harichandan, Prashant Kumar · International Journal of Hydrogen Energy · 2023 · 121 citations
Engineering, Environmental Engineering, Environmental Sciences +14
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