Concepedia
Statistics
Publications
8
Citations
315
H-Index
Active since
2023
Affiliations
Xavier School of Management(Current)
Institute of Management Technology
Anand Jhawar is an author at Xavier School of Management specializing in marketing, management, and marketing management.
Publications per year
2023–2025
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Anand Jhawar, Prashant Kumar, Sanjeev Varshney · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 144 citations
Social Sciences, Marketing, Marketing Management +16
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective
Anand Jhawar, Prashant Kumar, D. Israel · Journal Of Vacation Marketing · 2023 · 37 citations
Management, Marketing, Tourism Management +16
Sponsorship Disclosure on social media: literature review and future research agenda
Anand Jhawar, Sanjeev Varshney, Prashant Kumar · Management Review Quarterly · 2023 · 29 citations
Management, Marketing, Marketing Management +16
Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley
Anand Jhawar · Journal of Travel Research · 2024 · 29 citations
Management, Communication, Marketing +12
Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective
Anand Jhawar, D. Israel, Prashant Kumar · Journal of Global Scholars of Marketing Science · 2023 · 26 citations
Natural Resources, Marketing, Consumer Behavior +13
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