Nikolina Koporčić

Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets

Stefan Marković, Nikolina Koporčić, Maja Arslanagić-Kalajdžić et al. · Technological Forecasting and Social Change · 2021 · 172 citations · Full text

Entrepreneurship, Innovation Management, Innovative Start-ups +21

Corporate brand identity co-creation in business-to-business contexts

Oriol Iglesias, Polina Landgraf, Nicholas Ind et al. · Industrial Marketing Management · 2019 · 141 citations · Full text

Marketing, Business-to-business Contexts, Brand Equity +8

Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model

Andrei Gurca, Mehdi Bagherzadeh, Stefan Marković et al. · Industrial Marketing Management · 2020 · 64 citations · Full text

Process Innovation, Complex Projects, Project Management +14

Interactive Network Branding

Nikolina Koporčić, Aino Halinen · IMP Journal · 2018 · 41 citations · Full text

Business-to-business Research, Digital Marketing, Brand Strategy +25

Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis

Folajimi Ashiru, Emmanuel Adegbite, Franklin Nakpodia et al. · Industrial Marketing Management · 2022 · 41 citations · Full text