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Prasanna Kumar Kukkamalla

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1

Publications

22

Citations

1

H-Index

2020

Active since

Affiliations

Universitat de Girona(Current)

Prasanna Kumar Kukkamalla is an author at Universitat de Girona specializing in marketing strategy, innovation, and innovation leadership.

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Publications per year

2020–2020

1

Publications

1

The new BMW: business model innovation transforms an automotive leader

Prasanna Kumar Kukkamalla, Andrea Bikfalvi, Anna Arbussà · Journal of Business Strategy · 2020 · 22 citations · Full text

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