Statistics
Publications
2
Citations
174
H-Index
2
Active since
2019
Affiliations
Universitat Ramon Llull(Current)
Polina Landgraf is an author at Universitat Ramon Llull specializing in brand equity, marketing management, and business.
Publications per year
2019–2022
2
2
Corporate brand identity co-creation in business-to-business contexts
Oriol Iglesias, Polina Landgraf, Nicholas Ind et al. · Industrial Marketing Management · 2019 · 148 citations · Full text
Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf · Journal of the Academy of Marketing Science · 2022 · 26 citations · Full text
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