Using product design strategically to create deeper consumer connections

Basics of Qualitative Research: Grounded Theory Procedures and Techniques.

Carolyn Ellis, Anselm Strauss, Juliet Corbin · Contemporary Sociology A Journal of Reviews · 1992 · 29.4K citations

Social Sciences, Psychology, Ethnography +13

Basics of Qualitative Research: Grounded Theory Procedures and Techniques

Donna Reseigh Long, Anselm Strauss, Juliet Corbin · Modern Language Journal · 1993 · 17.7K citations

Social Sciences, Anthropology, Ethnography +11

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Emotional design: why we love (or hate) everyday things

Choice Reviews Online · 2004 · 3.1K citations

Arts, Design, Social Psychology +14