Concepedia

J. Sonia Huang

JS

Statistics

Publications

24

Citations

1.8K

H-Index

18

Active since

1993

Affiliations

National Yang Ming Chiao Tung University(Current)

The University of Texas at Austin

J. Sonia Huang is an author at National Yang Ming Chiao Tung University specializing in marketing, business, and social sciences.

Publications per year

1993–2023

24

Publications

24

Herding in online product choice

J. Sonia Huang, Yi‐Fen Chen · Psychology and Marketing · 2006 · 438 citations

Business, Marketing, Social Psychology +14

Total Quality Management & Business Excellence

J. Sonia Huang, Bruce P. Lee, J John H · 2003 · 361 citations

Management, Marketing, Quality Management +15

Consumer attitude toward gray market goods

J. Sonia Huang, Bruce C.Y. Lee, Shu Hsun Ho · International Marketing Review · 2004 · 223 citations

Business, Marketing, Marketing Management +12

National character and response to unsatisfactory hotel service

J. Sonia Huang, Chun-Te Huang, Soushan Wu · International Journal of Hospitality Management · 1996 · 146 citations

Management, Hospitality Management, Tourism Management +10

Perceived fairness of pricing on the Internet

J. Sonia Huang, Ching-Te Chang, Cathy Yi‐Hsuan Chen · Journal of Economic Psychology · 2004 · 76 citations

Business, Economics, Marketing +12

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