1
Publications
218
Citations
1
H-Index
2004
Active since
Affiliations
Shu Hsun Ho is an author at National Yang Ming Chiao Tung University specializing in business, brand management, and brand strategy.
Top concepts
BusinessEconomicsMarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchMarketing InsightsConsumer Uncertainty
Publications per year
2004–2004
1
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1–1 of 1