2003 · 361 citations · 6 references
ManagementMarketingQuality ManagementQuality AssuranceQuality ImprovementTotal Quality ManagementCustomer SatisfactionCustomer Satisfaction ImprovementCustomer Satisfaction ManagementCustomer Service ManagementService QualityService Quality ImprovementCustomer Quality PerceptionCustomer Satisfaction ImpactsPerceived Service QualityService ImprovementService Quality ManagementService Quality Perception
Who are the adorable customers--men or women? Service quality improvement via customers' positive responses Jen-Hung Huang a , Shu-Hsun Ho b c & Bruce Lee c a Department of Management Science , National Chiao Tung University , Taiwan b Department of Management Science , National Chiao Tung University , Taiwan c Department of Information Management , Ming-hsin University of Science and Technology , Taiwan Published online: 25 Aug 2010.
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