Concepedia

William R. Wilson

WR

Statistics

Publications

17

Citations

1.6K

H-Index

15

Active since

1928

Affiliations

University of Auckland(Current)

University of Michigan

William R. Wilson is an author at University of Auckland specializing in social sciences, psychology, and behavioral sciences.

Top concepts

Social SciencesPsychologyBehavioral ScienceEmotionMedicineCognitionEducationMarketingManagementBiochemistry

Publications per year

1928–2013

17

Publications

17

Measuring customer satisfaction: Fact and artifact

Robert A. Peterson, William R. Wilson · Journal of the Academy of Marketing Science · 1992 · 662 citations

Customer Satisfaction, Service Quality, Management +4

Feeling more than we can know: Exposure effects without learning.

William R. Wilson · Journal of Personality and Social Psychology · 1979 · 226 citations

Cognitive Science, Behavioral Sciences, Exposure Effects +10

The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Carl Obermiller, Robert A. Peterson, Wayne D. Hoyer et al. · Journal of Marketing Research · 1987 · 140 citations

Marketing, Consumer Decision Making, Behavioral Sciences +14

Exposure effects and associative learning

Robert B. Zajonc, Hazel Rose Markus, William R. Wilson · Journal of Experimental Social Psychology · 1974 · 110 citations · Full text

Learning Problem, Cognitive Science, Exposure Effects +5

Hypoxia-selective antitumor agents. 5. Synthesis of water-soluble nitroaniline mustards with selective cytotoxicity for hypoxic mammalian cells

Brian D. Palmer, William R. Wilson, Stephen Cliffe et al. · Journal of Medicinal Chemistry · 1992 · 75 citations

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