Carl Obermiller - Concepedia

Author

Carl Obermiller

Seattle University

Also Known As

Carl Obermiller

Publications

3.5K

Citations

H-Index

113

Concepts

All Affiliations

Seattle University Washington State University University of Washington

About

Carl Obermiller is an author at Seattle University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	18	1.7K
2	Business	10	10	575
3	Social Sciences	10	10	1.1K
4	Arts	4	4	314
5	Education	3	3	88

Carl Obermiller

Publications

3.4K

Citations

H-Index

Page 1

	Year	Citations
Development of a Scale to Measure Consumer Skepticism Toward Advertising Carl Obermiller, Eric R. Spangenberg Journal of Consumer Psychology	1998	955
AD SKEPTICISM: The Consequences of Disbelief Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan Journal of Advertising Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer Attitude	2005	522
Exploring the Effects of Country of Origin Labels: an Information Processing Framework Carl Obermiller, Eric R. Spangenberg ACR North American Advances CultureInformation Processing FrameworkInternational BusinessInternational MarketingCross-border Management	1989	221
The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals Carl Obermiller Journal of Advertising Consumer StudyEnvironmental PsychologyConsumer ResearchSocial MarketingCommunication	1995	215
The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers Robert Jacobson, Carl Obermiller Journal of Consumer Research	1990	210
On the Origin and Distinctness of Skepticism toward Advertising Carl Obermiller, Eric R. Spangenberg Marketing Letters	2000	188
Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response Carl Obermiller Journal of Consumer Research Affective DesignAffective VariableAffective NeuroscienceMere ExposureSocial Sciences	1985	150
The Role of Affect in Consumer Behavior: Emerging Theories and Applications Carl Obermiller, Robert A. Peterson, Wayne D. Hoyer, Journal of Marketing Research MarketingConsumer Decision MakingBehavioral SciencesBehavioral Decision MakingConsumer Motivation	1987	140
Consumer Response to a Firm's Endorser (Dis) Association Decisions Therese A. Louie, Carl Obermiller Journal of Advertising Consumer UncertaintyBehavioral Decision MakingPsychosocial DeterminantSocial PsychologyConsumer Research	2002	135
The Elaboration Likelihood Model: Limitations and Extensions in Marketing Mary Jo Bitner, Carl Obermiller ACR North American Advances Customer SatisfactionManagementElaboration Likelihood ModelConsumer ResearchMarketing Communication	1985	105

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