Concepedia

Carl Obermiller

CO

28

Publications

3.4K

Citations

19

H-Index

1981

Active since

Affiliations

Seattle University(Current)

Washington State University

University of Washington

Carl Obermiller is an author at Seattle University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessSocial SciencesConsumer BehaviorBehavioral Decision MakingPsychologyAdvertisingBehavioral Science

Publications per year

1981–2021

28

Publications

28

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Carl Obermiller, Eric R. Spangenberg · Journal of Consumer Psychology · 1998 · 955 citations

AD SKEPTICISM: The Consequences of Disbelief

Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan · Journal of Advertising · 2005 · 522 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Exploring the Effects of Country of Origin Labels: an Information Processing Framework

Carl Obermiller, Eric R. Spangenberg · ACR North American Advances · 1989 · 221 citations

Culture, Information Processing Framework, International Business +12

The Baby is Sick/The Baby is Well: A Test of Environmental Communication Appeals

Carl Obermiller · Journal of Advertising · 1995 · 215 citations

Consumer Study, Environmental Psychology, Consumer Research +28

The Formation of Expected Future Price: A Reference Price for Forward- Looking Consumers

Robert Jacobson, Carl Obermiller · Journal of Consumer Research · 1990 · 210 citations

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