Douglas L. MacLachlan

Author

Also Known As

DOUGLAS MACLACHLAN, Douglas L MacLachlan, Douglas L. MaClachlan, Douglas L. MacLachlan, Douglas L. Maclachlan, Douglas MacLachlan

Publications

3.3K

Citations

H-Index

Concepts

All Affiliations

University of Washington Alabama Agricultural and Mechanical University Seoul National University Beijing Jiaotong University Seattle University

About

Douglas L. MacLachlan is an author at University of Washington specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	16	2.8K
2	Business	12	13	2K
3	Engineering	3	3	90
4	Social Sciences	3	3	562
5	Education	1	1	52

Douglas L. MacLachlan

Publications

3.1K

Citations

H-Index

Page 1

	Year	Citations
Responsive and Proactive Market Orientation and New‐Product Success<sup>*</sup> John C. Narver, Stanley F. Slater, Douglas L. MacLachlan Journal of Product Innovation Management Marketing AnalyticsCustomer SatisfactionConsumer ResearchProactive Market OrientationManagement	2004	1.4K
AD SKEPTICISM: The Consequences of Disbelief Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan Journal of Advertising Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer Attitude	2005	522
Effect of risk management strategy on NPD performance Jifeng Mu, Gang Peng, Douglas L. MacLachlan Technovation Corporate Risk ManagementRisk ManagementManagementRisk Analysis (Business)Risk Management Strategy	2008	222
Disseminative capacity, organizational structure and knowledge transfer Fangcheng Tang, Jifeng Mu, Douglas L. MacLachlan Expert Systems with Applications Organisational Structure EvaluationKnowledge TransferOrganizational CommunicationOrganizational StructureManagement	2009	111
Response models based on bagging neural networks Kyoung-Nam Ha, Sungzoon Cho, Douglas L. MacLachlan Journal of Interactive Marketing	2005	108
Absorptive and disseminative capacity: Knowledge transfer in intra-organization networks☆ Jifeng Mu, Fangcheng Tang, Douglas L. MacLachlan Expert Systems with Applications Knowledge TransferOrganizational CommunicationInterorganizational RelationshipManagementBusiness	2009	94
Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor Piet Vanden Abeele, Douglas L. MacLachlan Journal of Consumer Research	1994	67
A consumer‐based view of multi‐channel service Harold Cassab, Douglas L. MacLachlan Journal of service management Customer ExperienceCustomer SatisfactionConsumer ResearchMultichannel MarketingCommunication	2009	66
Social distance and shopping behavior John P. Dickson, Douglas L. MacLachlan Journal of the Academy of Marketing Science Online Customer BehaviorSocial BehaviorInteractive MarketingManagementConsumer Research	1990	52
Ecological validation of alternative customer-based brand strength measures Pierre François, Douglas L. MacLachlan International Journal of Research in Marketing Customer SatisfactionBrand EquityManagementBusinessConsumer Research	1995	51

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