Concepedia

Douglas L. MacLachlan

DL

24

Publications

3.1K

Citations

21

H-Index

1972

Active since

Affiliations

University of Washington(Current)

Alabama Agricultural and Mechanical University

Seoul National University

Beijing Jiaotong University

Seattle University

Douglas L. MacLachlan is an author at University of Washington specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionStatisticsConsumer BehaviorInteractive MarketingEconomic AnalysisBehavioral Decision Making

Publications per year

1972–2012

24

Publications

24

Responsive and Proactive Market Orientation and New‐Product Success<sup>*</sup>

John C. Narver, Stanley F. Slater, Douglas L. MacLachlan · Journal of Product Innovation Management · 2004 · 1.4K citations

Marketing Analytics, Customer Satisfaction, Consumer Research +17

AD SKEPTICISM: The Consequences of Disbelief

Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan · Journal of Advertising · 2005 · 522 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Effect of risk management strategy on NPD performance

Jifeng Mu, Gang Peng, Douglas L. MacLachlan · Technovation · 2008 · 222 citations

Corporate Risk Management, Risk Management, Management +2

Disseminative capacity, organizational structure and knowledge transfer

Fangcheng Tang, Jifeng Mu, Douglas L. MacLachlan · Expert Systems with Applications · 2009 · 111 citations

Organisational Structure Evaluation, Knowledge Transfer, Organizational Communication +8

Response models based on bagging neural networks

Kyoung-Nam Ha, Sungzoon Cho, Douglas L. MacLachlan · Journal of Interactive Marketing · 2005 · 108 citations

Rows per page

1–5 of 24