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The Role of Affect in Consumer Behavior: Emerging Theories and Applications
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1987
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MarketingConsumer Decision MakingBehavioral SciencesBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer PsychologyManagementConsumer ResearchEmerging TheoriesConsumer BehaviorSocial SciencesEmotionConsumer EngagementPsychologyAffect TheoryBehavioral Economics
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