5
Publications
1K
Citations
5
H-Index
2002
Active since
Affiliations
National Sun Yat-sen University(Current)
Hung-Jen Lai is an author at National Sun Yat-sen University specializing in customer satisfaction, interactive marketing, and management.
Top concepts
MarketingManagementCustomer SatisfactionInteractive MarketingInformation RetrievalArtsJournalismText MiningContent AnalysisConsumer Research
Publications per year
2002–2012
5
5
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1–5 of 5