Statistics
Publications
21
Citations
2.4K
H-Index
14
Active since
1998
Demetrios Vakratsas is an author at McGill University specializing in marketing, advertising, and business.
Publications per year
1998–2022
21
21
How Advertising Works: What Do We Really Know?
Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 1.1K citations
How Advertising Works: What Do We Really Know?
Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 629 citations
Artificial Intelligence in Advertising Creativity
Demetrios Vakratsas, Xin Wang · Journal of Advertising · 2020 · 94 citations
Business, Marketing, Advertising +16
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