Niladri Syam

Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice

Niladri Syam, Arun Sharma · Industrial Marketing Management · 2018 · 756 citations

Artificial Intelligence, Marketing Analytics, Engineering +9

Customized Products: A Competitive Analysis

Niladri Syam, Ranran Ruan, James D. Hess · Marketing Science · 2005 · 169 citations

Choose Customization, Economics, Pricing Policy +15

On Customized Goods, Standard Goods, and Competition

Niladri Syam, Nanda Kumar · Marketing Science · 2006 · 127 citations

Consumer Uncertainty, Customized Goods, Unfair Competition +16

<i>That's</i> What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

Niladri Syam, Partha Krishnamurthy, James D. Hess · Marketing Science · 2008 · 108 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19

Co-Creation with Production Externalities

Niladri Syam, Amit Pazgal · Marketing Science · 2013 · 67 citations

Digital Marketing, Cross Externalities, Global Production Network +21