Concepedia

J. Bryan Hayes

JB

3

Publications

131

Citations

3

H-Index

2006

Active since

Affiliations

Mississippi College(Current)

J. Bryan Hayes is an author at Mississippi College specializing in brand development, management, and brand building.

Top concepts

Publications per year

2006–2012

3

Publications

3

Looks matter in developing consumer‐brand relationships

J. Bryan Hayes, Bruce L. Alford, Lawrence Silver et al. · Journal of Product & Brand Management · 2006 · 85 citations

, , +18

Good Times to Hard Times: An Examination of Adult Learners’ Enrollment from 2004–2010

Sara B. Kimmel, Kristena P. Gaylor, M. Ray Grubbs et al. · Journal of Behavioral and Applied Management · 2012 · 28 citations · Full text

, , +15

When the Goal Is Creating a Brand Personality, Focus on User Imagery

J. Bryan Hayes, Bruce L. Alford, Louis M. Capella · Academy of Marketing Studies journal · 2008 · 18 citations

, , +21

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