Lawrence Silver

Learning and Performance Goal Orientation of Salespeople Revisited: The Role of Performance-Approach and Performance-Avoidance Orientations

Lawrence Silver, Sean Dwyer, Bruce L. Alford · Journal of Personal Selling and Sales Management · 2006 · 107 citations

Salespeople Revisited, Educational Psychology, Job Performance +18

Looks matter in developing consumer‐brand relationships

J. Bryan Hayes, Bruce L. Alford, Lawrence Silver et al. · Journal of Product & Brand Management · 2006 · 85 citations

Consumer Motivation, Brand Strategy, Consumer Research +18

The Essentials of Marketing Research, 4th ed.

Lawrence Silver, Robert Stevens, Courtney Kernek et al. · Digital Commons - Andrews University (Andrews University) · 2016 · 60 citations

Locus of Control, Job Satisfaction, and Job Complexity: The Role of Perceived Race Discrimination

Sean Valentine, Lawrence Silver, Nicholas Twigg · Psychological Reports · 1999 · 38 citations

Ethnicity, Discrimination, Job Performance +18

College Students' Perceptions of Moral Intensity in Sales Situations

Lawrence Silver, Sean Valentine · Journal of Education for Business · 2000 · 37 citations

Customer Satisfaction, Collegiate Business Schools, Value Theory +19