Concepedia

Post-purchase Regret

Post-Purchase Regret is a psychological construct in consumer behavior that denotes a negative emotional state arising after a purchase decision, distinguished by the consumer’s remorse or disappointment due to perceived poor decision-making, often triggered by cognitive dissonance or unfavorable comparisons with alternatives.

92

Publications

6.2K

Citations

231

Authors

162

Institutions

Publications per year

2017–2026

47

Variants

Buyer's Remorse

Parents

Publications

92

The Influence of Anticipating Regret and Responsibility on Purchase Decisions

Itamar Simonson · Journal of Consumer Research · 1992 · 797 citations

, , +15

Blockchain Adoption for Combating Deceptive Counterfeits

Hubert Pun, Jayashankar M. Swaminathan, Pengwen Hou · Production and Operations Management · 2021 · 462 citations

, , +14

Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability

J. Jeffrey Inman, Marcel Zeelenberg · Journal of Consumer Research · 2002 · 407 citations

, , +14

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

Michal Strahilevitz, Terrance Odean, Brad M. Barber · Journal of Marketing Research · 2011 · 261 citations

, , +17

Retail therapy: A strategic effort to improve mood

A. Selin Atalay, Margaret G. Meloy · Psychology and Marketing · 2011 · 260 citations

, , +9

1–5 of 92

Authors

231

  1. VD
    Vasileios Davvetas

    University of Leeds, United Kingdom

    3 publications · 210 citations

    3

    h-index

  2. AD
    Adamantios Diamantopoulos

    University of Vienna, Austria

    3 publications · 210 citations

    3

    h-index

  3. BJ
    Baojun Jiang

    Washington University in St. Louis, United States

    3 publications · 213 citations

    3

    h-index

  4. CP
    Chandan Parsad

    Indian Institute of Management Raipur, India

    3 publications · 77 citations

    3

    h-index

  5. SP
    Sanjeev Prashar

    Indian Institute of Management Raipur, India

    3 publications · 77 citations

    3

    h-index

1–5 of 231

Institutions

162

  1. University of Vienna

    Vienna, Austria

    3 h-index

    4 publications

    328 citations

  2. Washington University in St. Louis

    St Louis, United States

    3 h-index

    4 publications

    312 citations

  3. INSEAD

    Fontainebleau, France

    3 h-index

    4 publications

    123 citations

  4. Institut National de Statistique et d'Economie Appliquée

    Rabat, Morocco

    2 h-index

    2 publications

    29 citations

  5. University of Maryland, College Park

    College Park, United States

    2 h-index

    3 publications

    112 citations

  6. Decision Sciences (United States)

    Fort Walton Beach, United States

    2 h-index

    2 publications

    29 citations

  7. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    2 publications

    457 citations

  8. University of Leeds

    Leeds, United Kingdom

    2 h-index

    2 publications

    92 citations

1–8 of 162

Venues

  1. Journal of Consumer Research

    JCR · 5 publications · 1.3K citations

    5

    h-index

  2. Journal of Business Research

    JBR · 4 publications · 328 citations

    4

    h-index

  3. Psychology and Marketing

    4 publications · 429 citations

    4

    h-index

  4. Journal of Marketing Research

    4 publications · 456 citations

    4

    h-index

  5. SSRN Electronic Journal

    Repository · 4 publications · 106 citations

    4

    h-index

1–5