Chandan Parsad

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Sanjeev Prashar, T. Sai Vijay, Chandan Parsad · Vikalpa The Journal for Decision Makers · 2017 · 100 citations · Full text

Customer Satisfaction, Website Satisfaction, Behavioral Decision Making +25

Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency

Chandan Parsad, Sanjeev Prashar, T. Sai Vijay et al. · Journal of Retailing and Consumer Services · 2021 · 98 citations

Behavioral Sciences, Behavioral Decision Making, Impulse Buying Tendency +12

A study on the factors affecting household solar adoption in Kerala, India

Chandan Parsad, Shashank Mittal, Raveesh Krishnankutty · International Journal of Productivity and Performance Management · 2020 · 52 citations

Engineering, Agricultural Economics, Environmental Economics +22

Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Nilesh Arora, Sanjeev Prashar, Chandan Parsad et al. · DECISION · 2019 · 51 citations

Consumer Decision Making, Consumer Study, Celebrity Factors +9

Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Priyanka Gupta, Sanjeev Prashar, T. Sai Vijay et al. · International Journal of Business Information Systems · 2021 · 51 citations

Customer Satisfaction, Consumer Research, Technology Adoption +22