T. Sai Vijay

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Sanjeev Prashar, T. Sai Vijay, Chandan Parsad · Vikalpa The Journal for Decision Makers · 2017 · 100 citations · Full text

Customer Satisfaction, Website Satisfaction, Behavioral Decision Making +25

The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction

T. Sai Vijay, Sanjeev Prashar, Vinita Sahay · Journal of theoretical and applied electronic commerce research · 2018 · 99 citations · Full text

Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency

Chandan Parsad, Sanjeev Prashar, T. Sai Vijay et al. · Journal of Retailing and Consumer Services · 2021 · 98 citations

Behavioral Sciences, Behavioral Decision Making, Impulse Buying Tendency +12

Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Priyanka Gupta, Sanjeev Prashar, T. Sai Vijay et al. · International Journal of Business Information Systems · 2021 · 51 citations

Customer Satisfaction, Consumer Research, Technology Adoption +22

Comparing between Product-specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?

Chandan Parsad, Sanjeev Prashar, T. Sai Vijay · Asian Academy of Management Journal · 2019 · 39 citations · Full text

Behavioral Decision Making, Consumer Motivation, Consumer Study +20