Marcel Zeelenberg

A Theory of Regret Regulation 1.0

Marcel Zeelenberg, Rik Pieters · Journal of Consumer Psychology · 2007 · 980 citations

Business, Decision Sciences, Decision Theory +11

Data analysis 2

Fieke M. A. Wagemans, Mark J. Brandt, Marcel Zeelenberg · 2016 · 952 citations

Anticipated regret, expected feedback and behavioral decision making

Marcel Zeelenberg · Journal of Behavioral Decision Making · 1999 · 898 citations

Business, Decision Sciences, Psychology +16

Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

Roger Bougie, Rik Pieters, Marcel Zeelenberg · Journal of the Academy of Marketing Science · 2003 · 878 citations

Business, Behavioral Sciences, Social Psychology +11

Beyond valence in customer dissatisfaction

Marcel Zeelenberg, Rik Pieters · Journal of Business Research · 2002 · 836 citations

Business, Marketing, Marketing Management +12