Marcel Zeelenberg

Data analysis 2

Fieke M. A. Wagemans, Mark J. Brandt, Marcel Zeelenberg · 2016 · 952 citations

Data Representation, Data Analysis 2, Engineering +8

A Theory of Regret Regulation 1.0

Marcel Zeelenberg, Rik Pieters · Journal of Consumer Psychology · 2007 · 936 citations

Anticipated regret, expected feedback and behavioral decision making

Marcel Zeelenberg · Journal of Behavioral Decision Making · 1999 · 886 citations

Behavioral Decision Making, Consumer Research, Interpersonal Decision Making +16

Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

Roger Bougie, Rik Pieters, Marcel Zeelenberg · Journal of the Academy of Marketing Science · 2003 · 866 citations

Customer Satisfaction, Service Recovery, Service Research +11

Beyond valence in customer dissatisfaction

Marcel Zeelenberg, Rik Pieters · Journal of Business Research · 2002 · 826 citations

Customer Experience, Customer Satisfaction, Management +7