Concepedia

Roger Bougie

RB

4

Publications

903

Citations

4

H-Index

2003

Active since

Affiliations

TIAS School for Business and Society(Current)

Tilburg University

Roger Bougie is an author at TIAS School for Business and Society specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchAdvertisingCommunicationConsumer BehaviorMarketing CommunicationAdvertising EffectivenessArtsPersuasion

Publications per year

2003–2022

4

Publications

4

Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

Roger Bougie, Rik Pieters, Marcel Zeelenberg · Journal of the Academy of Marketing Science · 2003 · 866 citations

Customer Satisfaction, Service Recovery, Service Research +11

Dutch veterinary graduates leaving practice: A mixed‐methods analysis of frequency and underlying reasons

Danse Sonneveld, Yvonne Goverts, Chantal C. M. A. Duijn et al. · Veterinary Record · 2022 · 13 citations · Full text

The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia

Andinet Worku Gebreselassie, Roger Bougie · Journal of Promotion Management · 2018 · 12 citations · Full text

Advertising, Media Preferences, Least Developed Countries +15

Increasing the effectiveness of advertisements targeting social issues in least developed countries

Andinet Worku Gebreselassie, Roger Bougie · Journal of Social Marketing · 2019 · 12 citations

Targeted Advertising, Social Marketing, Consumer Research +26

Rows per page

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