Concepedia

Andinet Worku Gebreselassie

AW

2

Publications

24

Citations

2

H-Index

2018

Active since

Affiliations

Tilburg University(Current)

TIAS School for Business and Society

Andinet Worku Gebreselassie is an author at Tilburg University specializing in advertising effectiveness, communication, and management.

Top concepts

MarketingManagementAdvertisingCommunicationConsumer ResearchMarketing CommunicationAdvertising EffectivenessArtsPersuasionSocial Media

Publications per year

2018–2019

2

Publications

2

The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia

Andinet Worku Gebreselassie, Roger Bougie · Journal of Promotion Management · 2018 · 12 citations · Full text

Advertising, Media Preferences, Least Developed Countries +15

Increasing the effectiveness of advertisements targeting social issues in least developed countries

Andinet Worku Gebreselassie, Roger Bougie · Journal of Social Marketing · 2019 · 12 citations

Targeted Advertising, Social Marketing, Consumer Research +26

Rows per page

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