Purchase Reinforcement is a psychological mechanism within post-purchase behavior that strengthens a consumer's decision through positive feedback, reducing cognitive dissonance and enhancing satisfaction by affirming the selected product's superiority over alternatives.
21
Publications
1K
Citations
49
Authors
28
Institutions
Publications per year
2017–2026
5
Parents
Publications
21
Untangling the Effects of Purchase Reinforcement and Advertising Carryover
Moshe Givon, Dan Horsky · Marketing Science · 1990 · 120 citations
1–5 of 21
Authors
49
- CA
2
h-index
- BS
1
h-index
- DMDiane M. Browder
University of North Carolina at Charlotte, United States
1 publications · 26 citations
1
h-index
- LKLisa Kimmel
1 publications · 48 citations
1
h-index
- RM
1
h-index
1–5 of 49
Institutions
28
Pennsylvania State University
State College, United States
2 h-index
2 publications
156 citations
European Commission
Brussels, Belgium
1 h-index
1 publications
23 citations
University of Rochester
Rochester, United States
1 h-index
1 publications
120 citations
Montclair State University
Montclair, United States
1 h-index
1 publications
45 citations
University of Kentucky
Lexington, United States
1 h-index
2 publications
50 citations
Universidad de Zaragoza
Zaragoza, Spain
1 h-index
1 publications
23 citations
University of Nevada, Las Vegas
Las Vegas, United States
1 h-index
1 publications
45 citations
Centro de Investigación y Tecnología Agroalimentaria de Aragón
Zaragoza, Spain
1 h-index
1 publications
23 citations
1–8 of 28
Venues
- Journal of Marketing Research
6 publications · 436 citations
6
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- International Journal of Hospitality Management
3 publications · 145 citations
3
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- Journal of the Academy of Nutrition and Dietetics
1 publications · 48 citations
1
h-index
- Education and training in mental retardation and developmental disabilities
1 publications · 26 citations
1
h-index
- The Psychological Record
1 publications · 15 citations
1
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