Concepedia

Dan Horsky

DH

Statistics

Publications

27

Citations

2.3K

H-Index

22

Active since

1977

Affiliations

University of Rochester(Current)

Hebrew University of Jerusalem

Duke University

St Petersburg University

Purdue University West Lafayette

Dan Horsky is an author at University of Rochester specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchAdvertisingConsumer ChoiceDecision ScienceConsumer BehaviorQuantitative Management

Publications per year

1977–2012

27

Publications

27

Advertising and the Diffusion of New Products

Dan Horsky, Leonard S. Simon · Marketing Science · 1983 · 464 citations

Marketing, New Products, Digital Marketing +15

A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Dan Horsky · Marketing Science · 1990 · 285 citations

Economics, Dynamic Pricing, Applied Economics +15

Does it Pay to Change Your Company's Name? A Stock Market Perspective

Dan Horsky, Patrick Swyngedouw · Marketing Science · 1987 · 216 citations

Firm Performance, Organizational Economics, Industrial Organization +20

New Brand Positioning and Pricing in an Oligopolistic Market

Dan Horsky, Paul E. Nelson · Marketing Science · 1992 · 123 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +21

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Moshe Givon, Dan Horsky · Marketing Science · 1990 · 120 citations

Marketing Analytics, Economics, Advertising +15

1–5 of 27