Moshe Givon

Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

Barak Libai, Eitan Muller, Leon Recanati et al. · 2001 · 361 citations

Engineering, Innovation Adoption, Cellular Automata Models +17

Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion

Moshe Givon, Vijay Mahajan, Eitan Muller · Journal of Marketing · 1995 · 358 citations

Software Maintenance, Digital Marketing, Technology Adoption +20

Variety Seeking Through Brand Switching

Moshe Givon · Marketing Science · 1984 · 331 citations

Individual Consumer, Digital Marketing, Brand Strategy +19

Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion

Moshe Givon, Vijay Mahajan, Eitan Muller · Journal of Marketing · 1995 · 149 citations

Software Maintenance, Digital Marketing, Technology Adoption +20

An Investigation into the Order of the Brand Choice Process

Frank M. Bass, Moshe Givon, Manohar U. Kalwani et al. · Marketing Science · 1984 · 121 citations

Marketing, Economics, Choice Model +14