Concepedia

Leonard S. Simon

LS

Statistics

Publications

9

Citations

619

H-Index

9

Active since

1965

Affiliations

University of Rochester(Current)

Leonard S. Simon is an author at University of Rochester specializing in marketing, business, and food policy.

Top concepts

BusinessMarketingManagementStatisticsFood PolicyConsumer ResearchEconomic AnalysisEconomicsUrban PlanningSocial Sciences

Publications per year

1965–1986

9

Publications

9

Advertising and the Diffusion of New Products

Dan Horsky, Leonard S. Simon · Marketing Science · 1983 · 464 citations

Marketing, New Products, Digital Marketing +15

Maximum Likelihood Estimation of Central-City Food Trading Areas

George H. Haines, Leonard S. Simon, Marcus Alexis · Journal of Marketing Research · 1972 · 51 citations

Economics, Choice Model, Buying Behavior +15

Maximum Likelihood Estimation of Central-City Food Trading Areas

George H. Haines, Leonard S. Simon, Marcus Alexis · Journal of Marketing Research · 1972 · 22 citations

Food Policy, Local Market, Statistics +1

Measuring the Market Impact of Technical Services

Leonard S. Simon · Journal of Marketing Research · 1965 · 20 citations

Service Quality, Market Analysis, Management +17

The Evaluation of Potential New Product Alternatives

Marshall Freimer, Leonard S. Simon · Management Science · 1967 · 14 citations

Prior Knowledge Incorporation, Consumer Research, Decision Analysis +17

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