Concepedia

Merrie Brucks

MB

28

Publications

4.7K

Citations

20

H-Index

1981

Active since

Affiliations

University of Arizona(Current)

University of North Carolina at Chapel Hill

Providence College

Southern Connecticut State University

University of Delaware

Merrie Brucks is an author at University of Arizona specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingPsychologyCognitive ScienceAdvertisingSocial SciencesConsumer BehaviorCommunicationInteractive Marketing

Publications per year

1981–2018

28

Publications

28

The Effects of Product Class Knowledge on Information Search Behavior

Merrie Brucks · Journal of Consumer Research · 1985 · 1.9K citations

Behavioral Decision Making, Prior Knowledge Incorporation, Exploratory Search +19

Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables

Merrie Brucks, Valarie A. Zeithaml, G. Naylor · Journal of the Academy of Marketing Science · 2000 · 605 citations

Marketing, Management, Consumer Research +9

Introspection in Consumer Research: Implementation and Implications

Melanie Wallendorf, Merrie Brucks · Journal of Consumer Research · 1993 · 359 citations

Researcher Introspection, Consumer Culture, Interactive Introspection +15

Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach

Merrie Brucks, Gary Armstrong, Marvin E. Goldberg · Journal of Consumer Research · 1988 · 264 citations

Targeted Advertising, Consumer Research, Merrie Brucks Search +24

A Study of Information Search Behavior During the Categorization of New Products

Julie L. Ozanne, Merrie Brucks, Dhruv Grewal · Journal of Consumer Research · 1992 · 254 citations · Full text

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