Merrie Brucks - Concepedia

Author

Merrie Brucks

University of Arizona ORCID

Also Known As

M Brucks, M. Brucks, Merrie Brucks, Merrie L. Brucks

Publications

4.8K

Citations

H-Index

110

Concepts

All Affiliations

University of Arizona University of North Carolina at Chapel Hill Providence College Southern Connecticut State University University of Delaware

About

Merrie Brucks is an author at University of Arizona specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	15	3.9K
2	Arts	3	3	380
3	Business	3	3	2.6K
4	Health Sciences	3	3	123
5	Medicine	2	2	138

Merrie Brucks

Publications

4.7K

Citations

H-Index

Page 1

	Year	Citations
The Effects of Product Class Knowledge on Information Search Behavior Merrie Brucks Journal of Consumer Research Behavioral Decision MakingPrior Knowledge IncorporationExploratory SearchInformation SeekingConsumer Research	1985	1.9K
Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables Merrie Brucks, Valarie A. Zeithaml, G. Naylor Journal of the Academy of Marketing Science MarketingManagementConsumer ResearchBusinessQuality Characteristic	2000	605
Introspection in Consumer Research: Implementation and Implications Melanie Wallendorf, Merrie Brucks Journal of Consumer Research Researcher IntrospectionConsumer CultureInteractive IntrospectionConsumer ScienceConsumer Study	1993	359
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach Merrie Brucks, Gary Armstrong, Marvin E. Goldberg Journal of Consumer Research Targeted AdvertisingConsumer ResearchMerrie Brucks SearchJournalismPsychology	1988	264
A Study of Information Search Behavior During the Categorization of New Products Julie L. Ozanne, Merrie Brucks, Dhruv Grewal Journal of Consumer Research	1992	254
The Moderating Effects of Problem Characteristics on Experts' and Novices' Judgments Mark T. Spence, Merrie Brucks Journal of Marketing Research Behavioral Decision MakingModerating EffectsEducational PsychologyDecision AnalysisCognition	1997	183
How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases Wilson Bastos, Merrie Brucks Journal of Consumer Research	2017	144
How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood Paul M. Connell, Merrie Brucks, Jesper H. Nielsen Journal of Consumer Research	2014	138
The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach Merrie Brucks, Andrew A. Mitchell, Richard Staelin Journal of Public Policy & Marketing NutritionInformation Processing ApproachTargeted AdvertisingAgricultural EconomicsConsumer Research	1984	95
A Typology of Consumer Knowledge Content Merrie Brucks ACR North American Advances Consumer StudyInteractive MarketingManagementConsumer ResearchConsumer Behavior	1986	86

Page 1