Concepedia
Statistics
Publications
28
Citations
4.8K
H-Index
21
Active since
1981
Affiliations
University of Arizona(Current)
University of North Carolina at Chapel Hill
Providence College
Southern Connecticut State University
University of Delaware
Merrie Brucks is an author at University of Arizona specializing in psychology, consumer behavior, and business.
Publications per year
1981–2018
The Effects of Product Class Knowledge on Information Search Behavior
Merrie Brucks · Journal of Consumer Research · 1985 · 2K citations
Business, Marketing, Marketing Management +16
Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables
Merrie Brucks, Valarie A. Zeithaml, G. Naylor · Journal of the Academy of Marketing Science · 2000 · 609 citations
Business, Marketing, Marketing Management +13
Introspection in Consumer Research: Implementation and Implications
Melanie Wallendorf, Merrie Brucks · Journal of Consumer Research · 1993 · 364 citations
Social Sciences, Marketing, Psychology +9
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
Merrie Brucks, Gary Armstrong, Marvin E. Goldberg · Journal of Consumer Research · 1988 · 264 citations
Social Sciences, Psychology, Social Psychology +17
A Study of Information Search Behavior During the Categorization of New Products
Julie L. Ozanne, Merrie Brucks, Dhruv Grewal · Journal of Consumer Research · 1992 · 255 citations · Full text
Business, Psychology, Cognitive Psychology +14
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