Postpurchase Behavior

Postpurchase Behavior is a consumer decision-making process that encompasses the attitudes, evaluations, and actions a consumer exhibits after acquiring a product or service, distinguishing it from preceding stages by focusing specifically on the psychological and behavioral outcomes of the purchase act.

232

Publications

28.2K

Citations

514

Authors

287

Institutions

Publications per year

2017–2026

80

Authors

514

  1. HH
    Heesup Han

    Sejong University, South Korea

    6 publications · 317 citations

    6

    h-index

  2. AS
    Anna S. Mattila

    Pennsylvania State University, United States

    4 publications · 372 citations

    4

    h-index

  3. SP
    Sanjeev Prashar

    Indian Institute of Management Raipur, India

    4 publications · 95 citations

    4

    h-index

  4. CP
    Chandan Parsad

    Indian Institute of Management Raipur, India

    4 publications · 95 citations

    4

    h-index

  5. MM
    Margaret Meiling Luo

    Yuan Ze University, Taiwan

    4 publications · 505 citations

    4

    h-index

1–5 of 514

Venues

  1. Psychology and Marketing

    12 publications · 1.4K citations

    12

    h-index

  2. Journal of Marketing Research

    13 publications · 4.2K citations

    12

    h-index

  3. Journal of Business Research

    JBR · 9 publications · 568 citations

    9

    h-index

  4. Journal of Consumer Research

    JCR · 6 publications · 4K citations

    6

    h-index

  5. Journal of Marketing

    JM · 6 publications · 3.2K citations

    6

    h-index

1–5