Customer Regret is a postpurchase psychological state in which a consumer experiences negative emotional appraisal and cognitive dissonance arising from the perceived inferiority or undesirability of a chosen alternative relative to unselected options or prior expectations.
81
Publications
5.6K
Citations
181
Authors
127
Institutions
Publications per year
2017–2026
40
Variants
Postpurchase Regret
Parents
Publications
81
Comparing Service Delivery to What Might Have Been
Marcel Zeelenberg, Rik Pieters · Journal of Service Research · 1999 · 290 citations
Business, Marketing, Psychology +17
1–5 of 81
Authors
181
- VD
3
h-index
- CF
3
h-index
- AD
3
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- SB
3
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- BJ
3
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1–5 of 181
Institutions
127
Hong Kong Polytechnic University
Hong Kong, Hong Kong
3 h-index
7 publications
151 citations
Washington University in St. Louis
St Louis, United States
3 h-index
4 publications
312 citations
University of Vienna
Vienna, Austria
3 h-index
4 publications
328 citations
College of Business Administration
Riga, Latvia
3 h-index
4 publications
148 citations
Universidad de Zaragoza
Zaragoza, Spain
3 h-index
9 publications
381 citations
Babson College
Wellesley, United States
3 h-index
3 publications
188 citations
Michigan State University
East Lansing, United States
3 h-index
12 publications
714 citations
Pennsylvania State University
State College, United States
2 h-index
2 publications
275 citations
1–8 of 127
Venues
- Psychology and Marketing
6 publications · 354 citations
6
h-index
- Journal of Business Research
JBR · 3 publications · 276 citations
3
h-index
- International Journal of Production Economics
3 publications · 82 citations
3
h-index
- Journal of Consumer Research
JCR · 2 publications · 454 citations
2
h-index
- Journal of International Marketing
2 publications · 92 citations
2
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1–5