Concepedia

Amanda B. Bower

AB

Statistics

Publications

7

Citations

883

H-Index

7

Active since

2001

Affiliations

Washington and Lee University(Current)

University of Tennessee at Chattanooga

Williams (United States)

Texas Christian University

Amanda B. Bower is an author at Washington and Lee University specializing in marketing, business, and advertising.

Publications per year

2001–2012

7

Publications

7

Is Beauty Best? Highly versus Normally Attractive Models in Advertising

Amanda B. Bower, Stacy Landreth · Journal of Advertising · 2001 · 385 citations

Business, Marketing, Marketing Management +11

Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns

Amanda B. Bower, James G. Maxham · Journal of Marketing · 2012 · 224 citations

Business, Marketing, Retail Management +16

Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness

Amanda B. Bower · Journal of Advertising · 2001 · 166 citations

Business, Marketing, Social Psychology +11

Explicit Donations and Inferred Endorsements

Amanda B. Bower, Landreth Grau · Journal of Advertising · 2009 · 42 citations

Management, Marketing, Marketing Management +12

Increasing Intention to Comply with Pharmaceutical Product Instructions: An Exploratory Study Investigating the Rolesof Frame and Plain Language

Amanda B. Bower, Valerie A. Taylor · Journal of Health Communication · 2003 · 28 citations

Pharmacy, Instruction, Pharmaceutical Compliance +12

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