Concepedia

Valerie A. Taylor

VA

Statistics

Publications

17

Citations

893

H-Index

14

Active since

1970

Affiliations

University of Tennessee at Chattanooga(Current)

Washington and Lee University

Valerie A. Taylor is an author at University of Tennessee at Chattanooga specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingAdvertisingBrand EquityBrand Awareness

Publications per year

1970–2018

17

Publications

17

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

Valerie A. Taylor, William O. Bearden · Journal of the Academy of Marketing Science · 2002 · 184 citations

Customer Satisfaction, Extension Similarity, Brand Equity +7

‘Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment’

Rhea Ingram, Steven J. Skinner, Valerie A. Taylor · Journal of Business Ethics · 2005 · 150 citations

Customer Satisfaction, Unethical Marketing Behaviors, Consumer Decision Making +9

Consumer Responses to Christian Religious Symbols in Advertising

Valerie A. Taylor, Diane Halstead, Paula J. Haynes · Journal of Advertising · 2010 · 111 citations

Christian Religious Symbols, Christian Symbol, Consumer Decision Making +14

The price of unconditional love: Consumer decision making for high-dollar veterinary care

Beverly K. Brockman, Valerie A. Taylor, Christopher M. Brockman · Journal of Business Research · 2007 · 107 citations

Family Medicine, Consumer Decision, Consumer Decision Making +12

The spiritual benefits of travel for senior tourists

Gaëlle Moal–Ulvoas, Valerie A. Taylor · Journal of Consumer Behaviour · 2014 · 61 citations

Tourism Management, Cultural Tourism, Religious Tourism +17

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