14
Publications
2.2K
Citations
14
H-Index
1998
Active since
Beverly K. Brockman is an author at University of Tennessee at Chattanooga specializing in management, business, and strategic management.
Top concepts
ManagementBusinessMarketingStrategic ManagementBusiness StrategyEntrepreneurshipConsumer ResearchCustomer SatisfactionInteractive MarketingNew Product Development
Publications per year
1998–2018
14
14
Consumer Comfort in Service Relationships
Deborah F. Spake, Sharon E. Beatty, Beverly K. Brockman et al. · Journal of Service Research · 2003 · 198 citations
Customer Satisfaction, Relationship Marketing, Service Quality +14
Beverly K. Brockman, Michael A. Jones, Richard C. Becherer · Journal of Small Business Management · 2012 · 132 citations
Customer Experience, Customer Satisfaction, Firm Performance +16
Rows per page
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