Richard C. Becherer

The Proactive Personality Disposition and Entrepreneurial Behavior among Small Company Presidents

Richard C. Becherer, John G. Maurer · Journal of Small Business Management · 1999 · 301 citations

Organizational Characteristic, New Venture Creation, Entrepreneurial Motivation +17

The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms

Richard C. Becherer, John G. Maurer · Entrepreneurship Theory and Practice · 1997 · 251 citations

Customer Satisfaction, Marketing Orientation, Entrepreneurial Innovation +15

The effect of entrepreneurial marketing on outcome goals in SMEs

Richard C. Becherer, Marilyn M. Helms, John P. McDonald · New England journal of entrepreneurship · 2012 · 160 citations · Full text

Customer Satisfaction, Company Success, Entrepreneurial Innovation +15

Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk-Taking, Innovativeness, and Opportunity Focus

Beverly K. Brockman, Michael A. Jones, Richard C. Becherer · Journal of Small Business Management · 2012 · 132 citations

Customer Experience, Customer Satisfaction, Firm Performance +16

The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard · Journal of Marketing · 1982 · 102 citations

Job Satisfaction, Customer Satisfaction, Industrial Sales Position +15