Concepedia

Fred W. Morgan

FW

23

Publications

917

Citations

15

H-Index

1976

Active since

Affiliations

Wayne State University(Current)

University of Kentucky

Wayne State College

University of Oklahoma

Fred W. Morgan is an author at Wayne State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchLawConsumer BehaviorBehavioral Decision MakingConsumer ProtectionInteractive MarketingJustice

Publications per year

1976–2012

23

Publications

23

Services in Society and Academic Thought: An Historical Analysis

Stephen L. Vargo, Fred W. Morgan · Journal of Macromarketing · 2005 · 222 citations

Culture, International Marketing, History Of Marketing +12

The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction

Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard · Journal of Marketing · 1982 · 102 citations

Job Satisfaction, Customer Satisfaction, Industrial Sales Position +15

Managing Trade Promotions in the Context of Market Power

Jack J. Kasulis, Fred W. Morgan, Doug Griffith et al. · Journal of the Academy of Marketing Science · 1999 · 75 citations

Trade Promotions, Business, Market Behavior +4

A Framework for Examining the Legal Status of Vulnerable Consumers

Fred W. Morgan, Drue K. Schuler, Jeffrey J. Stoltman · Journal of Public Policy & Marketing · 1995 · 66 citations

Vulnerable Consumers, Vulnerable Consumer, Public Policy +13

A Strategic Pricing Framework

Hugh Μ. Cannon, Fred W. Morgan · Journal of Services Marketing · 1990 · 63 citations

Pricing Models, Pricing, Dynamic Pricing +12

Rows per page

1–5 of 23