Fred W. Morgan - Concepedia

Author

Fred W. Morgan

Wayne State University

Also Known As

F. W. Morgan, F.W. Morgan, FELICIA MORGAN, FRED W. MORGAN, Fred Morgan, Fred W. Morgan, Fred W. Morgan, Jr.

110

Publications

1.4K

Citations

H-Index

Concepts

All Affiliations

Wayne State University University of Kentucky Wayne State College University of Oklahoma

About

Fred W. Morgan is an author at Wayne State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	16	730
2	Law	6	6	167
3	Education	2	2	235
4	Engineering	1	1	22
5	Health Sciences	1	1	14

Fred W. Morgan

Publications

917

Citations

H-Index

Page 1

	Year	Citations
Services in Society and Academic Thought: An Historical Analysis Stephen L. Vargo, Fred W. Morgan Journal of Macromarketing CultureInternational MarketingHistory Of MarketingManagementBusiness	2005	222
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of Marketing Job SatisfactionCustomer SatisfactionIndustrial Sales PositionEmployee AttitudeIndustrial Salespersons	1982	102
Managing Trade Promotions in the Context of Market Power Jack J. Kasulis, Fred W. Morgan, Doug Griffith, Journal of the Academy of Marketing Science Trade PromotionsBusinessMarket BehaviorBusiness StrategyPromotion (Marketing)	1999	75
A Framework for Examining the Legal Status of Vulnerable Consumers Fred W. Morgan, Drue K. Schuler, Jeffrey J. Stoltman Journal of Public Policy & Marketing Vulnerable ConsumersVulnerable ConsumerPublic PolicyLegal AssessmentConsumer Issue	1995	66
A Strategic Pricing Framework Hugh Μ. Cannon, Fred W. Morgan Journal of Services Marketing Pricing ModelsPricingDynamic PricingPricing StrategyStrategic Pricing Framework	1990	63
The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of Marketing Job SatisfactionCustomer SatisfactionIndustrial Sales PositionEmployee AttitudeIndustrial Salespersons	1982	49
Judicial Standards for Survey Research: An Update and Guidelines Fred W. Morgan Journal of Marketing Marketing AnalyticsJudicial StandardsDigital MarketingConsumer ResearchLaw	1990	46
Adaptive Selling—Insights from Social Cognition Fred W. Morgan, Jeffrey J. Stoltman Journal of Personal Selling and Sales Management Buying BehaviorAdvertisingBehavioral Decision MakingAdaptive Selling—insightsInteractive Marketing	1990	41
Estimating Consumer Willingness to Supply and Willingness to Pay for Curbside Recycling Brandon C. Koford, Glenn C. Blomquist, David M. Hardesty, Land Economics Behavioral Decision MakingNatural Resource ValuationConsumer ResearchCurbside RecyclingEnvironmental Economics	2012	38
Informal group influence among situationally/dispositionally-oriented consumers Richard C. Becherer, Fred W. Morgan, Lawrence M. Richard Journal of the Academy of Marketing Science Consumer CultureBehavioral Decision MakingConsumer StudyManagementConsumer Research	1982	30

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