Hugh Μ. Cannon

Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior

Hugh Μ. Cannon, Attila Yaprak · Journal of International Marketing · 2002 · 262 citations

Cosmopolitan Behavior, International Marketing, Consumer Study +20

Constructs of Simulation Evaluation

Andrew Hale Feinstein, Hugh Μ. Cannon · Simulation & Gaming · 2002 · 211 citations

Validation Research, Engineering, Education +19

A Strategic Pricing Framework

Hugh Μ. Cannon, Fred W. Morgan · Journal of Services Marketing · 1990 · 63 citations

Pricing Models, Pricing, Dynamic Pricing +12

Beyond Effective Frequency Evaluating media schedules using frequency value planning

Hugh Μ. Cannon, John D. Leckenby, Avery M. Abernethy · Journal of Advertising Research · 2002 · 55 citations

Bloom Beyond Bloom: Using the Revised Taxonomy to Develop Experiential Learning Strategies

Hugh Μ. Cannon, Andrew Hale Feinstein · Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 2005 · 55 citations

Education, Educational Taxonomy, Learning-by-doing +19