Concepedia

Attila Yaprak

AY

39

Publications

2.4K

Citations

22

H-Index

1984

Active since

Affiliations

Wayne State University(Current)

Michigan State University

University of Michigan

Sabancı Üniversitesi

Southern Connecticut State University

Attila Yaprak is an author at Wayne State University specializing in business, management, and international management.

Top concepts

BusinessManagementInternational BusinessInternational ManagementGlobal StrategyGlobalizationMarketingEconomicsStrategic ManagementBusiness Strategy

Publications per year

1984–2024

39

Publications

39

A Cross-National Comparison of Consumer Research Measures

Ravi Parameswaran, Attila Yaprak · Journal of International Business Studies · 1987 · 419 citations

Customer Satisfaction, Economics, Consumer Science +9

Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior

Hugh Μ. Cannon, Attila Yaprak · Journal of International Marketing · 2002 · 262 citations

Cosmopolitan Behavior, International Marketing, Consumer Study +20

Learning through strategic alliances

Gregory E. Osland, Attila Yaprak · European Journal of Marketing · 1995 · 204 citations · Full text

Brand Strategy, Strategic Practice, Strategic Thinking +19

A EMPIRICAL STUDY OF THE DIFFERENCES BETWEEN SMALL EXPORTING AND NON‐EXPORTING US FIRMS

Attila Yaprak · International Marketing Review · 1985 · 197 citations

International Marketing, Trade, International Trade Administration +24

Economic Nationalism: Conceptual and Empirical Development

C. Christopher Baughn, Attila Yaprak · Political Psychology · 1996 · 153 citations

Nationalism, East Asian Studies, Zero-sum Orientations +18

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