Concepedia

Avery M. Abernethy

AM

19

Publications

849

Citations

15

H-Index

1986

Active since

Affiliations

Auburn University(Current)

University of Alabama

Avery M. Abernethy is an author at Auburn University specializing in management, marketing communication, and marketing.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchMarketing CommunicationCommunicationAdvertising EffectivenessArtsConsumer BehaviorInteractive Marketing

Publications per year

1986–2011

19

Publications

19

The Information Content of Advertising: A Meta-Analysis

Avery M. Abernethy, George R. Franke · Journal of Advertising · 1996 · 352 citations

Advertising, Abstract Abstract, Interactive Marketing +10

Television Exposure: Programs vs. Advertising

Avery M. Abernethy · Current Issues and Research in Advertising · 1991 · 57 citations

Entertainment Marketing, Viewing Environment, Targeted Advertising +21

Beyond Effective Frequency Evaluating media schedules using frequency value planning

Hugh Μ. Cannon, John D. Leckenby, Avery M. Abernethy · Journal of Advertising Research · 2002 · 55 citations

Advertising Regulation's Effect upon Demand for Cigarettes

Avery M. Abernethy, Jesse E. Teel · Journal of Advertising · 1986 · 51 citations

Targeted Advertising, Consumer Research, Advertising Regulation +16

You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments

Avery M. Abernethy, William L. Lett · Marketing Education Review · 2005 · 43 citations

Small Group Research, Group Members, Collective Action Problem +13

Rows per page

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