Avery M. Abernethy - Concepedia

Author

Avery M. Abernethy

Auburn University

Also Known As

AVERY M. ABERNETHY, Avery Abernethy, Avery M. Abernethy, Avery Mark Abernethy, Avery N. Abernethy

Publications

Citations

H-Index

Concepts

All Affiliations

Auburn University University of Alabama

About

Avery M. Abernethy is an author at Auburn University specializing in management, marketing communication, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	8	8	204
2	Business	4	4	82
3	Education	2	2	65
4	Health Sciences	1	1	51
5	Law	1	1	43

Avery M. Abernethy

Publications

849

Citations

H-Index

Page 1

	Year	Citations
The Information Content of Advertising: A Meta-Analysis Avery M. Abernethy, George R. Franke Journal of Advertising AdvertisingAbstract AbstractInteractive MarketingTargeted AdvertisingManagement	1996	352
Television Exposure: Programs vs. Advertising Avery M. Abernethy Current Issues and Research in Advertising Entertainment MarketingViewing EnvironmentTargeted AdvertisingConsumer ResearchCommunication	1991	57
Beyond Effective Frequency Evaluating media schedules using frequency value planning Hugh Μ. Cannon, John D. Leckenby, Avery M. Abernethy Journal of Advertising Research	2002	55
Advertising Regulation's Effect upon Demand for Cigarettes Avery M. Abernethy, Jesse E. Teel Journal of Advertising Targeted AdvertisingConsumer ResearchAdvertising RegulationTobacco ControlManagement	1986	51
You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments Avery M. Abernethy, William L. Lett Marketing Education Review Small Group ResearchGroup MembersCollective Action ProblemManagementFree Riding	2005	43
A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients John C. Sutherland, Lisa Duke, Avery M. Abernethy, Journal of Advertising Marketing AnalyticsCustomer SatisfactionAdvertisingCritical Marketing InformationInteractive Marketing	2004	35
FTC Regulatory Activity and the Information Content of Advertising Avery M. Abernethy, George R. Franke Journal of Public Policy & Marketing Consumer UncertaintyTargeted AdvertisingConsumer ResearchAdvertising RegulationManagement	1998	31
Radio advertising information strategy: differences between services and products Avery M. Abernethy, J. Ian Gray, Daniel D. Butler Journal of Services Marketing AdvertisingInteractive MarketingTargeted AdvertisingAdvertising StrategyConsumer Research	1997	27
Promoting customer contact people: a key difference in service and product advertising Avery M. Abernethy, Daniel D. Butler Journal of Services Marketing Marketing AnalyticsCustomer SatisfactionCustomer ExperienceKey DifferenceTargeted Advertising	1993	26
Differences between Advertising and Program Exposure for Car Radio Listening Avery M. Abernethy Journal of Advertising Research	1991	25

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