Concepedia

John D. Leckenby

JD

20

Publications

892

Citations

16

H-Index

1973

Active since

Affiliations

The University of Texas at Austin(Current)

University of Illinois Urbana-Champaign

John D. Leckenby is an author at The University of Texas at Austin specializing in advertising, interactive marketing, and management.

Top concepts

MarketingManagementAdvertisingInteractive MarketingCommunicationMarketing CommunicationConsumer ResearchArtsJournalismConsumer Behavior

Publications per year

1973–2017

20

Publications

20

Student Attitudes toward Advertising: Institution vs. Instrument

C. H. Sandage, John D. Leckenby · Journal of Advertising · 1980 · 151 citations

Professor Sandage, Advertising Students, Advertising +11

Measuring Emotional Response to Advertising

Patricia A. Stout, John D. Leckenby · Journal of Advertising · 1986 · 115 citations

Customer Satisfaction, Consumer Study, Targeted Advertising +20

Factors affecting consumers’ “Webad” visits

Niranjan V. Raman, John D. Leckenby · European Journal of Marketing · 1998 · 85 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

The Dirichlet Multinomial Distribution as a Magazine Exposure Model

John D. Leckenby, Shizue Kishi · Journal of Marketing Research · 1984 · 65 citations

Mixture Distribution, Tabulated Schedules, Magazine Exposure Model +9

From the Editors

John D. Leckenby, Hairong Li · Journal of Interactive Advertising · 2000 · 64 citations

Emerging Media, Media Innovation, Social Influence +19

Rows per page

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