Concepedia

Niranjan V. Raman

NV

5

Publications

346

Citations

5

H-Index

1995

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Niranjan V. Raman is an author at University of Tennessee at Knoxville specializing in communication, management, and marketing.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingAdvertisingSocial MediaUser ExperienceSocial ComputingConsumer Behavior

Publications per year

1995–1999

5

Publications

5

The World Wide Web as a public relations medium: the use of research, planning, and evaluation in web site development

C. Stephen White, Niranjan V. Raman · Public Relations Review · 1999 · 175 citations

Social Media, Public Relations Models, Public Relations Medium +13

Factors affecting consumers’ “Webad” visits

Niranjan V. Raman, John D. Leckenby · European Journal of Marketing · 1998 · 85 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Do Consumers Seek Emotional Situations: the Need For Emotion Scale

Niranjan V. Raman, Prithviraj Chattopadhyay, Wayne D. Hoyer · ACR North American Advances · 1995 · 50 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +12

Determinants of desired exposure to interactive advertising

Niranjan V. Raman, John D. Leckenby · Medical Entomology and Zoology · 1996 · 22 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +17

A Qualitative Investigation of Web-Browsing Behavior

Niranjan V. Raman · ACR North American Advances · 1997 · 14 citations

Social Media, Engineering, Qualitative Investigation +9

Rows per page

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