Concepedia

Patricia A. Stout

PA

Statistics

Publications

21

Citations

1.1K

H-Index

18

Active since

1986

Affiliations

The University of Texas at Austin(Current)

University of Minnesota

Queen Mary University of London

Patricia A. Stout is an author at The University of Texas at Austin specializing in marketing, advertising persuasion, and advertising.

Publications per year

1986–2016

21

Publications

21

Assessing the Effects of Animation in Online Banner Advertising

Chan Yun Yoo, Kihan Kim, Patricia A. Stout · Journal of Interactive Advertising · 2004 · 157 citations

Business, Marketing, Psychology +17

Effects of Message Modality and Appeal on Advertising Acceptance

Scott S. Liu, Patricia A. Stout · Psychology and Marketing · 1987 · 132 citations

Business, Marketing, Psychology +17

Measuring Emotional Response to Advertising

Patricia A. Stout, John D. Leckenby · Journal of Advertising · 1986 · 117 citations

Business, Marketing, Psychology +17

The Effects of Interactivity on Information Processing and Attitude Change: Implications for Mental Health Stigma

Hyojin Kim, Patricia A. Stout · Health Communication · 2010 · 101 citations

Social Sciences, Communication, Psychology +14

Enhancing learning through use of interactive tools on health-related websites

Patricia A. Stout · Health Education Research · 2001 · 84 citations · Full text

Public Health, Health Education, Health Promotion +11

1–5 of 21