Concepedia

Kihan Kim

KK

25

Publications

1.1K

Citations

15

H-Index

2004

Active since

Affiliations

Seoul National University(Current)

Hankuk University of Foreign Studies

Korea National Sport University

University of Alabama

The University of Texas at Austin

Kihan Kim is an author at Seoul National University specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchMarketing CommunicationArtsCommunicationInteractive MarketingJournalismBusiness

Publications per year

2004–2021

25

Publications

25

Assessing the Effects of Animation in Online Banner Advertising

Chan Yun Yoo, Kihan Kim, Patricia A. Stout · Journal of Interactive Advertising · 2004 · 157 citations

Targeted Advertising, Consumer Research, Communication +24

Processing of animation in online banner advertising: The roles of cognitive and emotional responses

Chan Yun Yoo, Kihan Kim · Journal of Interactive Marketing · 2005 · 153 citations

News Story Descriptions and the Public's Opinions of Political Candidates

Kihan Kim, Maxwell McCombs · Journalism & Mass Communication Quarterly · 2007 · 109 citations

Citizen Journalism, Telephone Survey, Election Forecasting +15

The current practices in food advertising

Kihan Kim, Yunjae Cheong, Lu Zheng · International Journal of Advertising · 2009 · 67 citations

Nutrition, Consumer Study, Targeted Advertising +19

Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication

Kihan Kim, Yunjae Cheong, Joon Soo Lim · International Journal of Advertising · 2015 · 65 citations

Social Cause Message, Consumer Motivation, Social Marketing +24

Rows per page

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