Concepedia

Yunjae Cheong

YC

21

Publications

604

Citations

14

H-Index

2009

Active since

Affiliations

Seoul National University(Current)

Hankuk University of Foreign Studies

Korea National Sport University

University of Alabama

University of Akron

Yunjae Cheong is an author at Seoul National University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchMarketing CommunicationBusinessInteractive MarketingArtsCommunicationJournalism

Publications per year

2009–2020

21

Publications

21

The current practices in food advertising

Kihan Kim, Yunjae Cheong, Lu Zheng · International Journal of Advertising · 2009 · 67 citations

Nutrition, Consumer Study, Targeted Advertising +19

Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication

Kihan Kim, Yunjae Cheong, Joon Soo Lim · International Journal of Advertising · 2015 · 65 citations

Social Cause Message, Consumer Motivation, Social Marketing +24

Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US

Yunjae Cheong, Kihan Kim, Lu Zheng · Asian Journal of Communication · 2010 · 60 citations

International Marketing, Consumer Study, Cross-cultural Analysis +17

User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews

Kihan Kim, Yunjae Cheong, Hyuksoo Kim · International Journal of Advertising · 2015 · 53 citations

Customer Satisfaction, Digital Marketing, Consumer Research +29

The Power of Reach and Frequency in the Age of Digital Advertising

Yunjae Cheong, Federico de Gregorio, Kihan Kim · Journal of Advertising Research · 2010 · 44 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +24

Rows per page

1–5 of 21