Concepedia
Statistics
Publications
16
Citations
615
H-Index
14
Active since
2005
Affiliations
Ball State University(Current)
Emerson College
Hankuk University of Foreign Studies
Seoul National University
Kyung Hee University
Hyuksoo Kim is an author at Ball State University specializing in marketing, business, and consumer behavior.
Publications per year
2005–2024
Antecedents of Consumer Attitudes toward Cause-Related Marketing
Seounmi Youn, Hyuksoo Kim · Journal of Advertising Research · 2008 · 176 citations
Business, Marketing, Marketing Management +16
Polyethylene/MMT nanocomposites prepared by in situ polymerization using supported catalyst systems
Dong‐Ho Lee, Hyuksoo Kim, Keun‐Byoung Yoon et al. · Science and Technology of Advanced Materials · 2005 · 60 citations · Full text
Natural Sciences, Chemistry, Materials Science +17
User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews
Kihan Kim, Yunjae Cheong, Hyuksoo Kim · International Journal of Advertising · 2015 · 53 citations
Social Sciences, Communication, Social Psychology +13
Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
Seounmi Youn, Hyuksoo Kim · International Journal of Advertising · 2016 · 51 citations
Business, Marketing, Marketing Management +17
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Hyuksoo Kim, Seounmi Youn, Doohwang Lee · Total Quality Management & Business Excellence · 2017 · 40 citations
Management, Marketing, Marketing Management +16
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