Doohwang Lee

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim · Cyberpsychology Behavior and Social Networking · 2010 · 216 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Keeping our network safe: a model of online protection behaviour

Doohwang Lee, Robert LaRose, Nora J. Rifon · Behaviour and Information Technology · 2006 · 182 citations

Engineering, Usable Security, Information Security +19

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim · Computers in Human Behavior · 2012 · 175 citations

Online Customer Behavior, Consumer Decision Making, Social Media +15

A Socio-Cognitive Model of Video Game Usage

Doohwang Lee, Robert LaRose · Journal of Broadcasting & Electronic Media · 2007 · 142 citations

Engineering, Online Gaming, Behavioral Decision Making +20

An integrated model of parental mediation: the effect of family communication on children's perception of television reality and negative viewing effects

Seon-Kyoung An, Doohwang Lee · Asian Journal of Communication · 2010 · 43 citations

Family Involvement, Social Psychology, Education +17