Concepedia

Hyuk Soo Kim

HS

2

Publications

391

Citations

2

H-Index

2010

Active since

Affiliations

University of Alabama(Current)

Hyuk Soo Kim is an author at University of Alabama specializing in consumer behavior, communication, and digital marketing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchDigital MarketingConsumer Engagement

Publications per year

2010–2012

2

Publications

2

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim · Cyberpsychology Behavior and Social Networking · 2010 · 216 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim · Computers in Human Behavior · 2012 · 175 citations

Online Customer Behavior, Consumer Decision Making, Social Media +15

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